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EVERYONE NOTICED THE SAME THING THE SECOND HOLLY WILLOUGHBY ARRIVED… AND IT HAD NOTHING TO DO WITH HER OUTFIT. Holly Willoughby made a striking appearance at the launch of her brand-new This Morning-style YouTube show, but it wasn’t the cameras, the venue, or the event itself that immediately caught people’s attention. As she greeted guests, one detail about her reaction quickly became the biggest talking point, with fans saying they hadn’t seen her look this way in a very long time. The launch introduced a new show—but it’s Holly’s unexpected demeanor that has everyone asking what has changed behind the scenes.

Holly Willoughby couldn’t contain her smile as she arrived at a launch event in London for her new This Morning-style YouTube show.

The former ITV presenter, 45, confirmed last week that her new lifestyle show, titled Together, will launch at the end of this month, as she unveiled its bold pink logo.

On Monday, Holly looked typically chic in a stylish blue jacket and trouser co-ord for the lavish breakfast event.

She completed her ensemble with black strappy heels, a matching handbag, and sunglasses, and flashed a big smile before heading inside.

The Mail on Sunday first revealed in January that Holly, who has worked in television for almost 25 years and was reportedly paid £730,000 a year at ITV, was working on a new digital project.

Holly Willoughby Together will launch on July 28 as a twice-weekly broadcast under five sections: Talk Together, Cook Together, Look Good Together, Better Together, and Hang Out Together.

Holly Willoughby couldn't contain her smile as she arrived at a launch event in London for her new This Morning-style YouTube show

Holly Willoughby couldn’t contain her smile as she arrived at a launch event in London for her new This Morning-style YouTube show

The former ITV presenter, 45, confirmed last week that her new lifestyle show, titled Together, will launch at the end of this month, with guests including Stanley Tucci and Emma Bunton

The former ITV presenter, 45, confirmed last week that her new lifestyle show, titled Together, will launch at the end of this month, with guests including Stanley Tucci and Emma Bunton

The new project, which she is self-funding, will involve both producing and presenting her own show, as well as celebrity interviews.

She is working with a team at her husband Dan Baldwin’s television production company Hungry Bear, which is behind shows such as Gladiators and Michael McIntyre’s Big Show, both screened on BBC One.

‘Holly has done television for 25 years, and now she wants to make her own thing,’ a friend of the star told The Mail on Sunday in January. ‘And now daytime television is very much on the slide and it’s time for something new. She is excited, it is something so new and innovative, hopefully it will work.

‘The television landscape has changed so much, people are consuming content on TikTok and other digital platforms.

‘Holly has seen an opportunity now to start something new, which has a future, unlike the kind of stuff she has done in the past.’

When Holly left This Morning after learning of an extraordinary plot to kidnap, rape, and murder her, she found herself with much more time on her hands.

For 14 years, she’d been up at the crack of dawn to sit on the sofa and present the show next to her former co-star and friend, Phillip Schofield. Holly had been ITV’s busiest star, and bosses at the network wanted her on screen as much as possible.

But Holly had been left badly shaken by the kidnap threat, for which former security guard Gavin Plumb was handed a life sentence in 2024.

For 14 years, she'd been up at the crack of dawn to sit on the sofa and present the show next to her former co-star and friend, Phillip Schofield

For 14 years, she’d been up at the crack of dawn to sit on the sofa and present the show next to her former co-star and friend, Phillip Schofield

While she began to dip her toe back into live television, hosting two more series of Dancing On Ice and Netflix’s big-budget reality series, Celebrity Bear Hunt, Holly believes her future lies away from terrestrial broadcasting.

The source explained: ‘While she still has a good relationship with ITV, she has walked away from shows there and she has no intention right now to go back.

‘She was offered the chance to host You Bet but she declined and there have been other opportunities too: She could have taken them and carried on where she left off when she had that awful time with Gavin Plumb.

‘But Holly has an idea and she knows if she doesn’t do it now, she will never know if it will work. Of course it is a risk, but she wanted a change. Not only will she be in front of a camera but she will be in charge behind it, too, and that is very exciting.’

But the friend added: ‘Of course there is a lot of misogyny towards Holly, there will always be those people who say she hasn’t got a job at the moment or that she’s finished – but they are just bitter, and are usually men.’

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