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The World Cup Isn’t for Sale – That was the message echoing across European football after a bombshell FIFA proposal sparked outrage.

EUROPEAN countries could BOYCOTT the World Cup if Gianni Infantino’s plan to flog a chunk of Fifa goes ahead.

Earlier today it emerged that Fifa are plotting to launch, and sell stakes in, a sister company that will preside over the World Cup and Club World Cup.

: 50th Ordinary UEFA Congress
Gianni Infantino’s controversial plans have received fierce oppositionCredit: Reuters

 

France v England: Bronze Final - FIFA World Cup 2026
A boycott could see England refuse to take part in the 2030 World CupCredit: Getty

Selling off up to 20 per cent in a new Fifa Forward Enterprise could raise world football’s governing body more than £3bn from private investors, with plans having already received staunch opposition from UK Prime Minister Andy Burnham.

Infantino, 56, would stand to make substantial sums in bonuses should the plan be successful – while he could also then move into a “commissioner” role worth tens of millions with the new subsidiary once his final Fifa term comes to a mandatory end in 2031.

Uefa have already penned a furious response to the plans, with a statement reading: “This crosses a line that football’s governing institutions should never cross. Uefa takes it extremely seriously.

“So should every National Football Association. So should every stakeholder: leagues, clubs, players, supporters, governments and everyone who cares about the future of the game.

“The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially. None of us are the owners of football. It is not Fifa’s to sell.”

According to Sky News, Uefa nations are set to discuss a World Cup boycott in opposition to Fifa’s plans.

Member associations will meet virtually for an emergency summit this week, with a possible boycott on the agenda.

SunSport can confirm that the FA were not previously aware of Fifa’s plans.

Spain v Argentina: Final - FIFA World Cup 2026
Spain won the World Cup earlier this monthCredit: Getty

Various football associations met with Fifa on the eve of the World Cup final earlier this month, but these plans were not discussed.

Uefa president Aleksander Ceferin has already been critical of Infantino’s Fifa in recent weeks. He expressed his fury at Folarin Balogun‘s red card suspension being lifted during the World Cup, following a conversation between the Fifa president and Donald Trump.

Ceferin had attended the tournament’s opener, notably in Mexico, but opted to snub the final.

There is also a Trump connection with regards to the Fifa Forward Enterprise project.

Thrive Capital is understood to be the leading bidder, with its CEO Joshua Kushner the younger brother of Trump’s son-in-law Jared Kushner.

Infantino has responded to criticism, insisting that the plans will allow Fifa to offer more funding to member associations.

The under-fire president said: “Our next stage of growth needs a structure built for it, one where the commercial side of the game operates as a focused, dedicated business, with its value shared more and better all around the world.

“Every Fifa Member Association should have an opportunity to seek a fair share of the available funding to shape its own future, deciding for itself rather than relying on others. This is about the democratisation of football worldwide.”

Istanbul, Turkey. 10th June, 2023. 10 Jun 2023 - Manchester City v Inter Milan - UEFA Champions League - Final - Ataturk Olympic Stadium. FIFA President Giann
Aleksander Ceferin has often not seen eye to eye with Infantino down the yearsCredit: Alamy

 

The 2026 Met Gala Celebrating "Costume Art" - Street Sightings
Joshua Kushner’s company has been linked with bidding for a chunk of the new Fifa subsidiaryCredit: Getty

Opposing the plans, UK PM Burnham wrote on X: “Let me say this very directly.

“Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine.

“The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone’s to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out.

“Football belongs to the fans. It always has, and it always will.”

Ex-Liverpool player Stan Collymore suggested Uefa should split from Fifa, adding: “Uefa’s power base is 10, 20, 1,000 times more. It’s where all the players, storied clubs, monster crowds, greatest coaches, referees and sheer size of football infrastructure is.”

Gary Lineker reposted the BBC’s Instagram story with the comment “Nothing surprises me any more” and a vomit emoji.

It’s claimed that member associations will have access to $20m (£15m) in funding between 2027 and 2030 – an increase from the current $8m (£6m).

Next year there is a Women’s World Cup scheduled to take place in Brazil.

Then there is a Club World Cup scheduled for 2029, although a host nation has not yet been decided.

The next men’s World Cup will go ahead across Spain, Portugal and Morocco in four years.

Even if Uefa nations all oppose Fifa’s plans, Infantino and Co only need to receive a majority vote from their 211 member associations worldwide in order to press ahead with their project.

But a full Uefa boycott would cause significant issues for Fifa, given European football’s strength and support.

The 2022-2026 World Cup cycle is said to have pocketed Fifa £11.3BILLION in its current format.

In a further bid to increase revenue even more, it is expected that the World Cup will eventually expand again, this time to 64 teams.

There are also fears the new proposal could see pressure to stage the tournament more than once every four years.

Gianni Infantino and Donald Trump

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